Once in the White Balance Menu, arrow up or down to whichever White Balance you’d like to use, and then arrow right to adjust the White Balance Shift for that particular White Balance. In your camera’s Menu select White Balance. How do you adjust White Balance Shift on your Fujifilm camera? It’s not immediately obvious, but quite easy once you know where it is. But you can give your photographs whatever color balance you’d like-this is art there are no rules. The intention of White Balance and White Balance Shift is to achieve a natural color balance that matches what the eye sees. White Balance Shift is a tool to precisely fine-tune the White Balance. White Balance is the adjustment of color temperature (measured in Kelvin) to account for various light conditions, so that white objects appear white, and not yellow or blue or some other color. In this article I’ll explain what White Balance Shift is and how to use it. It’s one of those things that’s easy to overlook. It can have a big impact on the aesthetic of an image, and it’s a critical component of my Film Simulation Recipes. What is White Balance Shift and how do you use it on your Fujifilm camera? White Balance Shift is one of my favorite JPEG tools that Fujifilm has included on their cameras.
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